|WIBI Morning Show co-hosts Donna Collins and Paul Anthony|
New Life Radio airs weather forecasts, encouragement, news and programs from Christian leaders like James Dobson, Jack Hayford, Larry Burkett and Chuck Colson. But contemporary Christian music remains its most cogent evangelism tool.
"It never ceases to amaze me how powerful songs are at touching peoples hearts and opening their lives to areas where God wants them to make some changes," says Colleen Weir, public relations director and afternoon radio personality for WIBI, New Lifes mother station.
Combining good music with tips on practical Christian living has drawn listeners who are hungry for something that is good and useful for their lives, souls and minds.
"Each year we receive thousands of letters, calls and e-mails from listeners, many who have found Christ from listening to our stations," says Whitworth. "This ministry is so effective because it goes where we [as Christians] cant always go."
"This is definitely a ministry," adds Weir. "Since I have been here I have seen God use New Life Radio to help turn peoples lives around."
Each day when Weirs mid-day program begins, she prays on air. The station also broadcasts a verse of the day, and Weir and the other radio personalities pepper their programs with stories of their faith. But, much of the one-on-one prayer, counseling and ministry takes place off the air a facet of Weirs job she loves.
"I had turned my back on my faith and was walking down a rocky road that was all my own making," wrote one listener. "Now I have a wonderful church family, I have rediscovered the saving grace of Jesus Christ, and have a peace in me that I have never known. WIBI has played a significant part in this journey and continues to do so."
The stations are commercial-free and support comes from churches, businesses and individuals. The cost to run each station per year ranges from $95,000 to $500,000.
Last year, New Life Radio partnered with Book of Hope and distributed evangelistic material in Russia. While there, New Life Radio also held radio seminars for leaders of Russias government. Plans are under way to go back this year.
"Our bottom line is to reach people," says Whitworth. "We want to represent Christ through contemporary media as best as we are able."
Listeners think New Life Radio is hitting that mark.
"It seems like every time I listen God uses you and your station to touch my life in some way," wrote a listener. "If its not the music, its the talk shows or the Scripture verse for the day. You guys really know how to make your listeners feel like they are a part of your radio family."
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